YouTube is an amazing platform for people who are looking to express themselves and share their talents with the world. It’s also a great way to generate revenue. In this blog post, we will cover some of the most important YouTube statistics that every business owner should know.

  1. YouTube is the second-most popular search engine right after Google (Alexa)
  2. YouTube has over 2 billion monthly logged-in users (YouTube)
  3. One billion hours of YouTube are watched daily (YouTube)
  4. YouTube is available in 100+ countries around the world, across 80 languages (YouTube)
  5. 500+ hours of content is uploaded every minute on YouTube (YouTube)
  6. 81% of Americans say they use the video-sharing site, with a vast majority under the age of 65 (Pew Research)
  7. 77% of 15–35 year-olds in the U.S. use YouTube (Statista)
  8. 87% of video marketers use YouTube as part of their content marketing (Hubspot)
  9. People & blogs followed by gaming are the most popular content categories (Statista)
  10. 15.4% of YouTube’s site traffic comes from the U.S. (Alexa)
  11. More than 70% of YouTube watch time comes from mobile devices (YouTube)
  12. In the U.S. alone, YouTube will make 5.56 billion dollars in advertising revenue in 2021 (eMarketer)
  13. On average, viewers aged 18 and older spend 49 minutes on the platform in a day (eMarketer)
  14. The number of channels earning six figures per year on YouTube grew more than 40% y/y (YouTube)
  15. The number of channels earning five figures per year on YouTube grew more than 50% y/y (YouTube)
  16. The number of channels with more than one million subscribers grew by more than 65% y/y (YouTube)
Categories: Marketing

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