YouTube Statistics
YouTube is an amazing platform for people who are looking to express themselves and share their talents with the world. It’s also a great way to generate revenue. In this blog post, we will cover some of the most important YouTube statistics that every business owner should know.
- YouTube is the second-most popular search engine right after Google (Alexa)
- YouTube has over 2 billion monthly logged-in users (YouTube)
- One billion hours of YouTube are watched daily (YouTube)
- YouTube is available in 100+ countries around the world, across 80 languages (YouTube)
- 500+ hours of content is uploaded every minute on YouTube (YouTube)
- 81% of Americans say they use the video-sharing site, with a vast majority under the age of 65 (Pew Research)
- 77% of 15–35 year-olds in the U.S. use YouTube (Statista)
- 87% of video marketers use YouTube as part of their content marketing (Hubspot)
- People & blogs followed by gaming are the most popular content categories (Statista)
- 15.4% of YouTube’s site traffic comes from the U.S. (Alexa)
- More than 70% of YouTube watch time comes from mobile devices (YouTube)
- In the U.S. alone, YouTube will make 5.56 billion dollars in advertising revenue in 2021 (eMarketer)
- On average, viewers aged 18 and older spend 49 minutes on the platform in a day (eMarketer)
- The number of channels earning six figures per year on YouTube grew more than 40% y/y (YouTube)
- The number of channels earning five figures per year on YouTube grew more than 50% y/y (YouTube)
- The number of channels with more than one million subscribers grew by more than 65% y/y (YouTube)