If you write a blog post or article, chances are you want to rank high in Google search results. The best SERP Tracking tools or best keyword rank tracking software will help you track keyword rankings.
If your website is on the first page in search engine rankings, then you have an opportunity to capture that audience. But what good is a high ranking if you don’t know how well you’re doing over time?
It’s best to use SERP tracking tools to measure your SEO campaign and keyword positions. If you’re serious about improving your search engine rankings and traffic, the best rank tracking software is necessary.
A SERP tracker or keyword rank tracker is a tool that will help you identify your web pages’ position in search results. There are plenty of SERP trackers out there, and many of them offer free trials as well. The best rank tracker tools will help you measure your ranking position and get results in real-time.
We’ve compiled a list of the best SERP tracking tools to help get you started. We’ll be covering the popular keyword rank trackers and going over what each of them is best for, their features and pricing.
If you’re only looking for just a rank tracker tool or if you want an all-in-one SEO tool with rank monitoring features, we have you covered. It all depends on your SEO strategy, needs and budget. Let’s go over the benefits of using rank checker tools.
The benefits of using a SERP Tracker
A SERP tracker is great for checking your progress when working on SEO campaigns. Even if you don’t think you’ll need to track keywords, it’s still best to get started early and get rank tracking software.
It can take a while to rank highly in Google search engine results for specific keywords. Without a SERP (search engine results page) tracker, you may see the number of visitors and revenue from those keywords drop and even stop entirely without knowing why.
A SERP tracker or rank tracking software allows you to keep an eye on your rankings, so you know when something is wrong. Most SERP trackers will enable you to add multiple sites and track rankings for more than one page at a time.
You can see how well your changes are working out by tracking rankings over time. If you make a change to your site and it takes several days before your SERP position increases, you will know that it was probably ineffective.
You can then tweak or remove the change until it has an effect. If you want to go straight to our top picks for the best rank tracking software, you can pick SEMRush or AccuRanker.
What should you look for in SERP Tracking software?
1. Update Frequency
Any Rank Tracking software worth its salt should be able to refresh your SERP data daily. Monitoring your Google rankings every day ensures that you’re constantly getting updated stats on where you’ve been and where you’re headed. Daily updates are essential because they help you stay up to date with your competitors.
Several tools provide on-demand refreshes or checks, but some offer them as part of their premium package.
2. Search Engines supported
You should make sure the tool you choose is supported on other search engines such as Bing, DuckDuckGo, etc., including on Google, the most popular search engine. You should know about other search engines if you plan on targeting international markets.
It should also have user-friendly dashboards, and the agility to build custom SEO ranking reports so you can measure your ranking progress regularly, track any change in metrics over time and quickly get the information you need. Customizable and flexible dashboards are also a plus.
The dashboard should allow you to modify the metrics, filters, metrics, etc. It doesn’t necessarily have to be complicated, but it should be relatively easy to use and flexible.
4. Historical Tracking
Keyword rank tracking software is essential not only for looking at your SERP metrics but for optimizing your website’s content to improve rank. A robust rank tracking software tool will help you discover how to rank for your content and then monitor your progress over time.
5. Localized Rank Tracking
Each keyword rank tracker works differently, and only a few allow you to track localized ranks to the zip code level, so take some time to see what each offers if this feature is essential to you.
Some software have a higher price tag than others. But be sure to do your research and set a budget before making a purchase. The cheaper tools are simple, but some may not be as effective as the more expensive ones.
It’s essential to get all the features you would need in one tool, but you also want to pay attention to the features most SEO professionals use. Specifically, you may want to look for: Rank tracking, backlink tracking, keyword tracking, and competitor tracking. You can choose the tool that suits your requirements the best.
What are the best SERP trackers?
We’ve done the research, so you don’t need to. Here’s our list of the top 10 SERP tracking tools, based on: Features, Price, and Ease of use. Price is always a consideration, but you may only need a basic SERP Tracker if you are starting out. Ease of use means you can set it up and forget it.
If you’re looking for an all-in-one SEO tool, including a SERP tracker, we recommend Semrush. SEMRush is one of the best SERP tracking tools especially suited for bloggers and small business owners.
Rank tracking is one of the features included with their larger package, which also has a website auditor, keyword research tool and backlink checker. The advantage of using Semrush is that their SERP rank tracker is updated daily, contrary to Ahrefs, which only updates their tracker every 3 to 7 days, depending on the package you select.
You would have to update to get the Rank Tracker Pro addon if you want daily updates. Semrush’s SERP tracker, Semrush Position Tracking, is a valuable tool that wins over its competitors in other SEO suites.
It has a visibility index, which estimates whether your traffic has gone up or down due to your ranking movements and indicates overall performance. Semrush also displays local rankings at the country, state or city level and allows you to customize your reports.
The drag-and-drop report builder makes it easy to create reports with the exact information you need. You can use any of the templates to create your reports and schedule daily, weekly, or monthly reports.
The reports can be made white label as well. Although a beginner may not need the complete set of SEO tools and perhaps may not even use all the reports and features, if you want a one-stop established solution for your SEO needs, Semrush is a great option.
Semrush Pro is for marketing newbies and small in-house teams and starts at $119.95 per month or $99.95 per month if you choose an annual plan.
You can track 500 daily keywords with the Pro package. You can also schedule up to 5 automated reports.
Semrush Guru is for SMEs, growing agencies and marketing consultants and is priced at $191.62 per month or $191.62 per month if you choose an annual plan.
You can track 1500 daily keywords with the Guru plan. You can schedule up to 20 automated reports. It also integrates with Google Data Studio.
Semrush Business is for large agencies and enterprises and is priced at $449.95 per month or $374.95 per month if you choose an annual plan. You can track 5000 daily keywords with the Business plan.
You can schedule up to 50 automated reports. You also get access to Share of Voice Metric, which is traffic percentage for your domain, the ratio of traffic received to the sum of volumes of the tracked keywords.
You also get API access in the business plan.
Wincher is one of the best SERP tracking tools. It is a simple yet powerful SERP tracking tool that makes managing rankings and tracking keywords easy.
It is an easy way to manage multiple sites and provides features that make them more accessible. It tracks keywords, location, and competition.
This rank tracking tool has a straightforward interface. The design is minimalistic, and the UI is a delight to use.
If you’re looking for a basic SERP checker that is inexpensive, Wincher would be your best bet. It’s not as expensive as AccuRanker but has a few complex features on some of the higher tiers.
Wincher’s dashboard displays the SERP movement data. It also enables you to group keywords for better tracking.
Wincher allows you to set alerts for when you get a boost in ranking or when your rank begins to drop. You can also add your competitors’ websites to track their SERP movements and compare them against yours.
The Reporting functionality that Wincher has is excellent, and you can set email alerts for daily ranking increases and decreases and schedule daily, weekly and monthly reports.
With unlimited website tracking and white label reporting on the business plan, Wincher offers great value for the price. Additionally, the support is excellent, so it’s easy to figure out how to do things.
Their starter tier is priced at $33, supports 500 keywords and ten websites, and is excellent for rank tracking and reporting.
Their business tier is priced at $67 and supports 1000 keywords and unlimited websites, and is a middle ground between the basic package and a more expensive Enterprise tier. It has the following features in addition to the starter tier
Their Enterprise tier is priced at $282, supports 5000 keywords and unlimited websites and has the following features in addition to the features in the basic and Business tiers.
3. SERPWatcher by Mangools
SERPWatcher is a well designed and easy to use serp tracking software from Mangools. It is one of the best SERP tracking tools.
Mangools is a suite of 5 tools for SEO: KWFinder for Keyword Research, SERPChecker for SERP Analysis, LinkMiner for Backlink Analysis, SiteProfiler for SEO metrics and alerts, and SERPWatcher for Rank Tracking. SERPWatcher is a simple tool that works well with the other tools in the Mangools suite.
SERPWatcher provides an excellent interface that allows you to track rankings for one or more websites. You can also run multiple keyword searches and save them to a list so you can easily come back later.
The Basic plan, priced at $29.90, allows you to track up to 200 keywords daily. You also have access to 100 daily keyword lookups, 100 daily SERP lookups, 200 Keyword suggestions and 20 site lookups.
The Premium plan, priced at $39.90, allows you to track up to 700 keywords daily. You also have access to 500 daily keyword lookups, 500 daily SERP lookups, 700 Keyword suggestions and 70 site lookups.
The Agency plan, priced at $79.90, allows you to track up to 1500 keywords daily. You also have access to 1200 daily keyword lookups, 1200 daily SERP lookups, 700 Keyword suggestions and 150 site lookups.
Mangools also has a free 10-day trial available, so you can check out their tools before committing to anything.
Many customers have found Nightwatch to be a fantastic serp tracking tool. It’s inexpensive, but the amount of information and features it provides saves website owners a lot of time. It has many features that small business owners appreciate, such as rankings, trends, and competitor insights.
Nightwatch also has excellent customer support. This tool has several advantages and disadvantages, but its greatest assets are rank monitoring and the ability to build SEO ranking reports.
Here are some key features that Nightwatch has
Nightwatch also has the graphs feature which enables you to create a graph and share it with a single click. This allows you to pull in data from Google Analytics and Google Search console and display it visually.
The reporting features in Nightwatch’s rank tracking tool are easy to use. Although it doesn’t have Data Studio integrations like some other tools, it does the job.
You can schedule automated reports on a daily/weekly/monthly basis, and you can also use white-label reports.
The Starter plan, priced at $32, allows you to track up to 500 keywords daily. You can also track five competitors and 50 websites.
The Optimize plan, priced at $79, allows you to track up to 1000 keywords daily. You can also track five competitors and 200 websites. This plan also includes 15 White Label Reports and API Access.
The Agency plan, priced at $295, allows you to track up to 5000 keywords daily. You can also track five competitors and 1000 websites. This plan also includes unlimited White Label Reports, unlimited user seats and API Access.
AccuRanker is an advanced rank tracker that has been around for quite a while, so it’s popular among many SEO professionals.
It’s easy to use but has several advanced features that some other rank tracking tools don’t have. AccuRanker is the best keyword and rank tracker available on the market today, but it is pricey.
It’s an extremely easy to use platform that allows you to track rankings for multiple keywords in multiple countries at once. AccuRanker is more suited for agencies and in-house marketers, who have more keywords to track and require more monitoring.
Some key features that make AccuRanker stand out from its competition include:
AccuRanker can measure the Share of Voice, a metric that gives you an overview of your organic position. It measures how many clicks your articles are likely to get.
You can get the share of voice for any level or segment (keywords, tags, landing pages, custom views). You can manually refresh rankings and get the updated rankings on demand, which is pretty cool.
The ability to import historical data from another tool is also a nice bonus, as it allows you to compare how the SERPs changed over time. AccuRanker has some of the best reporting features, with in-depth analytics and data.
This accurate rank tracker has the ability to connect to tools such as Google Analytics, Google Search Console, Google Data Studio, Databox or Adobe Analytics helps you visualize data and create reports. AccuRanker also has pretty great support.
The support team is accommodating and communicative. They’re often quick to reply to questions, and most of the time, you’ll get a response within minutes.
You can contact them via live chat or email. AccuRanker offers a 14-day free trial, which means you can try it out and see if it’s right for you.
If you choose to purchase AccuRanker, it is priced depending on the number of keywords/searches you want to monitor.
Plans and Pricing
AccuRanker offers simple pricing with a single plan based on the number of keywords you opt-in for.
The pricing starts at $109 per month or $99 per month if you opt for a yearly plan and 1000 keywords.
6. Pro Rank Tracker
Pro Rank Tracker is one of the best serp tracking tools designed specifically for tracking rankings.
Compared to AccuRanker, Pro Rank Tracker is priced more reasonably and is almost as powerful as AccuRanker. If you want a powerful tool for your rank tracking, but don’t want to pay a fortune for it, then Pro Rank Tracker is the tool for you.
Some advanced features are only available in its higher-level tiers. The tool is a little clunky to use but has excellent reporting features.
You can generate several different reports, such as
Pro Rank Tracker also supports multiple languages, including English, French, German, Dutch, Arabic, etc.
The tool has the following key features:
Pro Rank Tracker starts at $13.5 per month or $11 per month for the starter pack that tracks 100 keywords.
7. SERP Robot
This is a SERP ranking tracker free for 14 days.
After that, the price increases by $10 per month. It’s a pretty basic tool, but it does what it says it does.
It’s a simple tool that is easy to use. The results are updated daily, so it’s a good tool for people who want regular updates on SERP movements and rank higher in Google search results.
The pricing is reasonable and is $4.99 a month for each paid SERP Bot, which gives you 300 keyword updates per 24 hours.
You can add up to 1000 SERP bots.
Whatsmyserp is a powerful rank tracking tool with a free and paid version.
This is a new serp checker tool, but it’s already become quite popular. The free version allows you to track up to 10 keywords forever for free.
The dashboard provides clear information about your keyword rankings. You can see how your keywords compare with each other over time as you increase visibility in SERPs.
You can track ten keywords with the free version and get alerts on changes in your rankings. The free version gives you a three-month rank history, while the pro version gives you unlimited rank history.
Whatsmyserp also has a free extension that gives you the search volume for your search terms.
The paid version starts at $4.99 per month for 25 keywords and can go up to $59.99 per month for 1000 keywords.
Sitechecker is an excellent keyword rank tracking tool for website owners, marketing professionals, and SEO specialists. It provides a comprehensive view of your website’s performance across multiple channels.
You can easily monitor your rankings, traffic sources, keywords, and much more. Sitechecker provides a straightforward interface that is easy to use.
Rankings are checked daily, and the keyword tracking tool is extremely fast, accurate and affordable. Additional tools such as Site Audit, Site Monitoring, and Backlink Tracker are also included.
Site audit detects the issues that slow your SEO growth and gives you specific tips on how to solve them. Site monitoring collects a history of essential changes on the website and emails you whenever something critical happens.
Rank tracker tracks your website rankings every day and helps research what changes happened for any keyword that is useful for you. Backlink tracker monitors backlinks and shows you which ones have become non-indexable.
Google Analytics integration helps import traffic stats. Google Search Console helps find search performance insights.
On-Page Checkers help run a quick on-site SEO analysis for any page. You can get started on the free trial to understand how the tool works before investing in it.
Sitechecker has three plans, the Basic, Startup and Growing plans.
The Basic plan, suitable for those just starting in SEO and digital marketing, is priced at $29 per month or $23 per month if you opt for an annual plan. You can monitor three websites and 150 keywords per account.
The Startup plan, suitable for small businesses and small websites, is priced at $49 per month or $39 per month if you opt for an annual plan. It supports five websites and 500 keywords per account.
The Growing plan, which is suitable for growing companies and websites of medium size, is priced at $99 per month or $79 per month if you opt for an annual plan. The following features come with all plans:
10. SE Ranking
SE Ranking is an affordable rank tracking software tool that does not compromise on quality.
This keyword rank tracking tool is for those who want to boost their search engine ranking without spending too much money. SE Ranking is an excellent keyword tracking tool for checking how well your website performs on SERPs.
It helps you to check your competitors’ campaigns, generate new leads, monitors search visibility and even detect SEO problems with your site. SE Ranking has excellent reporting features.
The tool comes with location-based SERP tracking, which allows you to see your website’s ranks in different locations. Apart from this, this SERP tracking tool comes with white label reports, which will enable you to compare your performance against other websites in your industry.
Additionally, it has an extensive resource library and tutorials. Overall, it is a powerful serp checker tool that provides excellent value for a low monthly price.
SE Ranking comes in 3 plans, Essential, Pro and Business.
The Essential plan is priced at $39 per month or $31 per month if you choose the annual plan. This plan starts at 250 keywords, and you have the option to pay more and go up to 750 keywords for a higher price.
The Pro plan is priced at $89 per month or $71 per month if you choose the annual plan. This plan starts at 1000 keywords, and you can go up to 1750 keywords for a higher price.
The Business plan is priced at $189 per month or $151 per month if you choose the annual plan. This plan starts at 2500 keywords, and you can go up to 20,000 keywords for a higher price.
For all plans, you also have an option to reduce the frequency of refreshes. The more time between refreshes, the less you have to pay.
Zutrix is a SERP checker with a keyword planner and a Backlink monitoring feature.
It supports unlimited domains and offers real-time notifications about your rank changes. The UI is well designed and easy to use, and the price is affordable.
The white-label reports are available only in the higher pricing tiers.
There are four different pricing plans for this tool.
The Starter plan, suited for users who want to check out the tool, is priced at $3 per month and supports 50 keywords. The price is $2 a month if you opt for the yearly plan.
The Basic plan, suited for individuals and beginners, is priced at $9 per month and supports 250 keywords. If you opt for the yearly plan, the price is $8 a month.
The Standard plan, suited for digital marketers, is priced at $18 per month and supports 500 keywords. If you opt for the yearly plan, the price is $14 a month.
The Advanced plan, suited for SEO agencies, is priced at $34 per month and supports 1000 keywords. If you opt for the yearly plan, you pay $28 a month.
Serpstat is an excellent keyword rank tracking tool, which is a competitor to Ahrefs. It offers many features, including rank tracking, keyword research, backlinks, and SEO audit.
However, its price tag is very high compared to other keyword rank tracker tools. This keyword tracking tool helps you understand how your rankings evolve.
It uses graphs and colors to show you what’s going on right now. Serpstat is pricey if you’re using it only as a rank tracker.
Serpstat comes in 4 plans.
The Lite plan, suited for individuals, freelancers and SMBs on a limited budget, is priced at $69 per month or $55 if you choose the annual plan. The Rank tracker on this plan supports 15,000 position checks per month.
The Standard plan, suited for established in-house teams and marketing agencies, is priced at $149 per month or $119 if you choose the annual plan. The Rank tracker on this plan supports 60,000 position checks per month. It also supports three users, API access and an extended interface.
The Advanced plan, suited for established in-house teams and marketing agencies, is priced at $299 per month or $239 if you choose the annual plan. The Rank tracker on this plan supports 150,000 position checks per month. It also supports five users, API access and an extended interface.
The Enterprise plan, suited for market leaders, is priced at $499 per month or $399 if you choose the annual plan. The Rank tracker on this plan supports 300,000 position checks per month. It also supports seven users, API access and an extended interface.
Budget is usually the foremost consideration while choosing a keyword rank tracker. However, as an SEO professional, you need a keyword rank tracking tool that works efficiently and that provides value for money. Some of the features mentioned in this article are available only in high-end plans, which means that you might need to upgrade your plan to get those features.
But then again, these features might be useful for your SEO campaign, which means that they will offer more value than their price tag. This article provides a list of SERP tools, some just rank tracking tools and others that are a suite of SEO tools that are affordable and highly rated. What is your favorite SERP tracking tool? Share with us in the comments section below.