How to buy Coca Cola stock? Coca Cola is still the largest non-alcoholic beverage company in the world. Its carbonated beverage brands include Coke, Fanta, and Sprite, and its non-sparkling brands include Minute Maid, Georgia Coffee, Costa Coffee and Glaceau. Let’s look at how to buy Coca Cola stock.

If you’re interested in buying Coca Cola stock, it can be done entirely online. While you may already be thinking of investing in Coca Cola stock, this article does not advise you to invest in The Coca Cola Company stock. We will share how you can buy stock in companies, with Coca Cola as an example. Investing in Coca Cola is an investment decision for which you might want to consult your investment advisor. This is not investment advice by any means. 

Overview of The Coca Cola Company

The Coca Cola Company is an American multi-national beverage corporation, focused on the manufacturing, retailing, and marketing of non-alcoholic beverage concentrates and syrups.

The Coca Cola Company is listed on the NASDAQ under the ticker symbol KO and has a market capitalization of $227.45 billion.

If you’re thinking of investing in Coca Cola stock, you should look at the stock’s recent performance and its potential for future growth. You should also look at future product announcements, and other impacts on the markets The Coca Cola Company operates in to analyze if any announcement could impact The Coca Cola Company’s stock adversely.

The Coca Cola Company’s stock performance in recent years

The Coca Cola Company is one of the most recognized brands in the world and it is a stock that Warren Buffett holds a significant position in. It is also one of the most valuable non-alcoholic link brands and its stock has been performing well for the past 5 years. Coca Cola is a Dividend King and it has raised its dividend for 58 consecutive years. Investors can expect the company to continue increasing its dividend for many years.

The temporary closure of restaurants and cafeterias caused by the pandemic, resulted in the slow down of Coca Cola’s revenue growth. The Away From Home businesses such as live sports, movie theatres, dining out and other away from home opportunities for consumption of soft drinks have been restricted by the pandemic. The pandemic caused Coca Cola’s stock price to dip, but the stock has recovered in a few months.  In April 2016, Coca Cola’s stock was trading at $46.87, and the current price as of April 2021 is $51.51.

Buying, selling, and trading The Coca Cola Company shares

Here are the differences between buying, selling, and trading The Coca Cola Company shares.

Buying The Coca Cola Company shares: Buying involves finding a broker and placing an order to buy Coca Cola stock. You would want to buy at a lower price to profit if the stock price goes up. 

Selling The Coca Cola Company shares: If you already hold Coca Cola stock, you can sell it for a profit if you’d like to. If the price has increased significantly since you purchased it and if the market conditions look favorable for selling, that is, if you expect the price to drop, you can sell the shares and make a profit. Selling involves finding a broker and placing an order to sell Coca Cola stock.

Trading The Coca Cola Company shares: Trading is the same as buying and selling, but it is done over shorter periods. With trading, the goal is to make smaller profits quickly. You also run the risk of making losses rapidly as well. If you’re a new investor, we recommend buying and holding your investments for a more extended period, i.e., six months to a year or more.

Steps to follow before investing in Coca Cola stock

1. Understand how the stock market works

If you want to invest in Coca Cola stock, you should understand how the stock market works. You should not panic when stocks go down or buy in a frenzy when stocks trade high. 

2. Research the stock 

As an investor, it is a good idea to buy stocks in companies that you’re already familiar with and know well. If you are already using a company’s products and trust the brand, you can buy the shares of the company. Before you buy shares, you should take steps to research the stock and its fundamentals.

You should look at where The Coca Cola Company gets its revenue from, how its growth looks like, and what its plans are. Most of this information will be available in The Coca Cola Company’s annual report in the annual letter to shareholders. This letter will share the essential updates in the business. The SEC filings, conference call transcripts, quarterly earnings updates, and recent news are good sources of information to analyze the company.

The more analysis you do and the more information you have, you will make more intelligent decisions about investing in Coca Cola stock.

3. Examine broader market conditions

You should also look at broader market conditions before you buy Coca Cola stock. If it is a bull market, the price will go up, and it would make sense to buy the stock immediately. If it is a bear market, the price will go down, and it might be better to wait to buy at a lower price.

How to buy Coca Cola stock – a step by step guide

Buying shares is a simple process, even for new investors. If you’re thinking of buying Coca Cola stock, you must decide whether you want to buy the stock for the short term or the long term. If you’re going to invest in the short term, you should perform a technical analysis of the stock.

If you want to hold the stock for the longer term, you should perform a fundamental analysis of The Coca Cola Company. You should also keep yourself updated with news and with developments of The Coca Cola Company. Here are the steps you need to follow.

1. Select a broker

To buy Coca Cola stock online, you will need to use an online brokerage platform. Our broker reviews can help you select from the best brokers for stock trading. In general, you should look at the following parameters before selecting a stockbroker.

  • Stocks available for trading: The first criteria for selecting the broker is that you should be able to use the broker to trade the stocks you’re interested in. 
  • Commissions charged: Some brokers charge a higher commission, so if you want to maximize your profits, you would want to choose a broker with lower commissions.
  • Account fees: You should also watch out for other fees such as annual fees, inactivity fees, trading platform subscription fees, and fees for research or data. Brokers will also charge a fee for transferring cash or investments or for closing your account. You can avoid many of the fees by choosing a broker that doesn’t charge fees or by opting out of services that cost extra. 
  • Payment methods: Some brokers are more flexible in their payment methods than others. If you want flexibility in payments, this should be one of your criteria.
  • Track record: You should choose a broker based on their track record. The broker that you choose should have a track record of reliability, and they should have been around for a while and have good reviews online.

Our broker reviews can help you select from the best brokers for stock trading. Here are the best stock brokers of 2021. 

Stock BrokerAccount MinimumCommissionsLearn More
$0$0Visit E*Trade
TDA$0$0Visit TD Ameritrade
Fidelity$0$0Visit Fidelity
RobinHood$0$0Visit Robinhood
$0$0Visit Webull

2. Open a brokerage account

This is the account in which your shares will be stored. Opening a brokerage account has become very simple. The steps vary from platform to platform, but you should be good to create your account once you provide your details and some form of identification. Again, the time taken to open an account varies between platforms.

3. Fund your brokerage account

The next step is to log in to your account and deposit money in your brokerage account. Most brokers accept bank and debit card transfers, and some accept transfers through other methods such as Paypal. 

4. Decide how many Coca Cola shares you want to buy

If you’re a new investor, you could start small with a small amount and gradually increase your investment as you get more experienced in the stock market. You can also think about investing in fractional shares, which certain brokers offer. Buying a fractional share means you are purchasing a portion of the Coca Cola stock instead of the whole stock. If a share is too pricey, you can opt to buy a fractional share in Coca Cola.

5. Choose your stock order type

All you have to do now is search for the KO ticker, specify the number of shares, choose your order type and click on buy. Once you place your order, your broker will execute the order, and the shares will be listed in your account.

There are different order types you can place. Let’s look at the most commonly used ones, the market order and the limit order.

The market order instructs your broker to place an order at the prevailing market price. There are no price parameter restrictions on this order. You should use this order type for stocks that don’t experience wide price swings, generally larger company stocks. Stock prices can vary between seconds.

If a small price fluctuation does not matter to you, you should place a market order. If you place a market order trade “after hours,” when the markets have closed for the day, your trade will get executed the next day at the prevailing market price.

The limit order instructs your broker to place an order when the Coca Cola stock reaches a certain price point. It gives you control over the price at which your trade is executed. For example, if Coca Cola stock is trading at $200, but you value The Coca Cola Company at $180, the limit order tells your broker to wait till Coca Cola stock reaches $180. Limit orders are suitable for smaller company stocks that experience wide price swings.

6. Review your position periodically

Once you have purchased Coca Cola stock, you should monitor the Coca Cola stock according to your investment strategy. You should follow the quarterly and the annual results of The Coca Cola Company and the news and developments in the company.

Final Thoughts

Investing always comes with certain risks and Coca Cola is no different. You can reduce risks by diversifying your portfolio and by avoiding scams by choosing a reliable broker. To recap, you can buy Coca Cola stock by selecting a broker, opening a brokerage account, depositing money in your brokerage account, placing an order, and reviewing your position periodically.

Categories: Investing

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